Los Angeles-based luxury fashion house AMIRI has unveiled its limited-edition Tournament Collection, a capsule release created in celebration of the 2026 FIFA World Cup.
Fashion
Global coverage of fashion, luxury, and contemporary culture — from industry news and emerging trends to designer movements, brand evolution, and the shifting landscape of style worldwide.
U.S. skincare brand Sweet July has announced its launch on Ulta.com, the e-commerce platform of leading beauty retailer Ulta Beauty, effective June 17.
Italian luxury menswear brand ZEGNA has unveiled a new brand campaign alongside the presentation of its Spring/Summer 2027 collection, “La Villeggiatura,” in Los Angeles.
Italian scooter icon Vespa and luxury publishing house Assouline announced on June 15 the release of Vespa, a new book celebrating the brand’s eighty-year history and enduring cultural influence.
Italian luxury house FENDI unveiled a new global campaign on June 16, spotlighting its iconic Baguette® bag, a symbol of the Maison’s craftsmanship and spirit of self-expression.
French fashion brand Jacquemus has announced that it will stage its Spring 2027 collection show, titled Le Bonheur (“Happiness”), at the Phare de la Pietra lighthouse in Île-Rousse, Corsica, France. The show is scheduled to take place at 10:00 a.m. local time on June 29.
Paris-based diamond jewelry maison MESSIKA has unveiled its Summer 2026 digital campaign featuring French national team defender and FC Barcelona player Jules Koundé.
New York-based luxury jeweler Tiffany & Co. has congratulated the New York Knicks on capturing the NBA Championship and lifting the Larry O’Brien Trophy for the first time in 53 years.
During Paris Men’s Fashion Week Spring/Summer 2027, taking place from June 25 to 29, emerging fashion platform RUN and French fashion support organization ANDAM (Association Nationale pour le Développement des Arts de la Mode) will present the RUN × ANDAM showroom.
This week saw a wave of noteworthy projects unveiled by fashion, beauty, and lifestyle brands around the world. The OSF editorial team has curated the most compelling collaborations and launches of the week, selected through the lens of both business and culture.









