British Heritage

Thomas Burberry founded his eponymous brand in Basingstoke, England, in 1856, later inventing gabardine, a breathable, waterproof fabric that revolutionized outerwear. The Burberry trench coat, originally designed for British officers in World War I, became an enduring icon of British style adopted by everyone from literary figures to Hollywood stars.

The Check & Beyond

The Burberry check, registered as a trademark in the 1920s, is one of fashion’s most recognizable patterns. While the brand navigated periods of overexposure, strategic repositioning under creative directors including Christopher Bailey, Riccardo Tisci, and now Daniel Lee has continually refreshed the brand’s relevance while honoring its heritage.

Modern Transformation

Under Daniel Lee’s creative direction since 2022, Burberry has undergone a significant aesthetic shift, embracing a quieter, more sophisticated interpretation of British luxury. The brand continues to operate as an independent publicly listed company, one of the few remaining in the luxury sector.