Italian Excellence in Outerwear

Achille Maramotti, a law graduate with a dressmaker grandmother, founded Max Mara in 1951 in Reggio Emilia, believing in the potential of Italian ready-to-wear fashion. The brand became synonymous with impeccably crafted coats, particularly the iconic 101801 camel coat, which has been in continuous production since 1981 and remains one of fashion’s most enduring wardrobe staples.

Timeless Design

Max Mara’s design philosophy centers on creating sophisticated, wearable clothes for accomplished women. Under the long tenure of British creative director Ian Griffiths, the brand has maintained a consistent vision of refined elegance, intelligent tailoring, and luxurious fabrics that transcends seasonal trends.

Family Legacy

Still entirely family-owned and operated by the Maramotti family, Max Mara Group encompasses multiple brands including Max Mara, Sportmax, Weekend Max Mara, and Marina Rinaldi. The company’s independence has allowed it to maintain a long-term perspective and consistent quality standards.