Marc Jacobs Fall/Winter 2024 Collection: Pure Joy and Expression of Rebellious Spirit

On July 1, Marc Jacobs unleashed his creative energy and playfulness in full force with his Fall/Winter 2024-2025 collection.

The Marc Jacobs fashion show, presented at an unusually fast pace of only six minutes, has become a familiar sight for the guests. The collection, entitled “Joy, period,” was a perfect expression of designer Marc Jacobs’ pursuit of pure joy.

The impact of the “exaggerated 3D silhouettes” that caused a sensation at the 2024 Spring/Summer Collection four months ago is carried over directly into this season, with an even more exaggerated and bold metamorphosis. Oversized, three-dimensional designs inspired by the costumes of iconic characters such as Marilyn Monroe, Minnie Mouse, and various cartoon figures appeared, with the dress-up doll-like designs were reconstructed to create a pop and playful mood. The familiar large buttons were attached to the jacket, and the skirt of the dress had a wavy, dynamic undulation.

The show began with white-based looks and transitioned from pastel colors of cream, baby pink, and sky blue to a vivid color palette including neon pink, mustard yellow, and violet.

Closing the show were three consecutive looks of gowns reminiscent of the princesses in Disney’s fairy tales, further emphasizing the free and whimsical spirit of this collection.

What kind of “joy” did Jacobs show through this collection?

In the past few years, quiet luxury has been gaining popularity, and it seems that more and more people prefer a style that is “neither too much nor too little.” In such an environment, Jacobs, who is capable of creating understated luxury when called upon to do so, dares to create as he pleases, proposing a style that is “eccentric and quirky.”

It is a rebellious spirit against this unstable and oppressive society and era, and it seems to be a statement about the happiness and importance of living life in one’s own way.

Above all, when I saw Jacobs’ extra-long nails in the finale of the show, I was strangely convinced that he is one of the people who embody the pure joy of “being oneself.”

See all looks from the Marc Jacobs Fall/Winter 2024 collection in the gallery below.