Marc Jacobs Spring/Summer 2024 | Celebrating 40 Years of Creative Excellence

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On February 2, Marc Jacobs held a runway show for its Spring/Summer 2024 collection ahead of New York Fashion Week.

Continuing from the previous show, it was held at the Park Avenue Armory in New York City, where oversized folding chairs and tables were set up inside the venue. This was a sculptural work called “No title (folding table and chairs, beige)” by the late Robert Therrien, an American artist known for his huge sculptures and models, and the models strutted around under the giant table during the show.

For the Spring/Summer 2024 collection, doll-like models with exaggerated proportions and scale added a decorative touch to the ’60s look. With voluminous hair, long bushy false eyelashes, and thick eyeliner, the slender models looked like a dramatic development of the Twiggy of her youth.

The looks are all ill-fitting and made larger than the body, and feature a 3D silhouette that creates a visual illusion. Oversized coats and sweaters, with emphasis on the front, large flat buttons, and a silhouette that accentuates the 3D effect emphasize the “doll being dressed in clothes” impression. Some models had hands that were not showing from sleeves that were too long.

However, under the oversized top, the styling of shorts without pants and chunky Mary Jane heels on the feet were matched, maintaining a good balance with the volume of the top.

Bags included the Venetian bag popular among Gen Z and the brand’s iconic logoed totes, all of which featured extra-large sizes.

The second half of the show featured glamorous moody dresses with large sequin dots shimmering in the air, and the show ended quietly, without a finale part.

This year, the label is celebrating its 40th anniversary. To commemorate this milestone, a humorous promotional movie was recently posted on the brand’s Instagram page. It showed Jacobs desperately trying to blow out the flames of burning candles on a birthday cake. This viral video, which makes the viewer smile while making the viewer feel on edge, drew laughter from many people and received high engagement.

On the other hand, at the actual runway show, Marc Jacobs showed his fullest creations with the presence of the clothes themselves, without the need for excessive entertainment. His aesthetic, which continues to evolve even after 40 years, keeps the audience anticipating what will happen next each season.

View all looks from the Marc Jacobs Spring/Summer 2024 collection in the gallery below.