On February 26, when Paris Fashion Week kicks off, Issey Miyake will open a new flagship store in the 8th arrondissement of Paris.
The new Maison’s address is 28 rue François 1er, in the heart of the Golden Triangle. The new store is a historic 19th-century French building that was once the studio location of the European “Europe 1” radio station. While the façade of the building will be maintained in its original state, the 360 square meter store interior will be completely renovated and transformed into the Issey Miyake World.
Designed through a minimalist and contemporary aesthetic, the special space is by Tokujin Yoshioka, an architectural designer who studied under Issey Miyake. The orange aluminum wall, which shines like the sun, creates a futuristic space that evokes a passion for manufacturing.
The space is designed to allow visitors to fully experience the world of Issey Miyake, and includes Issey Miyake’s main line, the pleated clothing collections “Pleats Please” and “Homme Plissé,” the experimental line “A-POC Able,” the boundary-pushing collection “132 5.” In addition, selected fragrances, watches, eyewear, and Maison’s iconic “Bao Bao” series of geometric-patterned bags will also be on sale.
Issey Miyake currently has a total of 277 sales locations around the world. While maintaining a strong presence in Japan and Asia, the company is also increasing its unique presence in major cities around the world, such as Paris, London, Milan, Zurich, and New York.