In the past year attention to NFT(non-fungible tokens) and Metaverse has boomed exponentially. Luxurious fashion brands including Gucci, Burberry, and Louis Vuitton have also leaped into this popular metaverse market via NFTs. However, Hermes was one of the few brands that has not yet shown its interest in this market and that is when artist Rothchild started selling “MetaBirkins.”
Phia, the AI-powered shopping platform co-founded by Bill Gates’ daughter Phoebe Gates and Sophia Kianni, is facing allegations that it improperly attributed online purchases to itself.
On July 13, Kyoto-based textile company HOSOO announced that its group companies had earned B Corporation certification.
French group L’Oréal, the world’s largest cosmetics company, and French luxury group Kering have signed a 50-year exclusive global licence for the fragrances and beauty products of GUCCI.
L’Oréal, the world’s leading beauty group, announced on June 18 that it has signed an agreement to acquire a majority stake in Innovist, a leading house of personal care brands in India.
On July 2, French luxury house Chanel announced its acquisition of Charvet, the heritage shirtmaker founded in 1838.
France has passed a new law aimed at regulating ultra-fast fashion, marking a significant step in the country’s efforts to reduce the environmental impact of the fashion industry. The legislation primarily targets online platforms built on high-volume, low-cost business models, including Shein, Temu, and AliExpress.
On July 9, J.Crew Group, the owner of the American fashion brand J.Crew, announced the appointment of Kathleen Van Nest Pierce as President of the J.Crew brand, effective August 4, 2026.
American global lifestyle brand Tommy Hilfiger has named Zhou Guanyu — China’s first-ever Formula 1® driver and reserve driver for the Cadillac Formula 1® Team — as its newest global brand ambassador.
On July 7, Swiss fine watchmaking manufacture Jaeger-LeCoultre has announced the internationally acclaimed artist and actress IU as its new global ambassador.
On July 3, global singer-songwriter Taylor Swift and Kansas City Chiefs tight end Travis Kelce were married at Madison Square Garden in New York City.
On July 1, the 37th edition of the ANDAM Fashion Awards was held in the gardens of the Palais-Royal in Paris, where Belgian designer Marie Adam-Leenaerdt was named the recipient of the 2026 Grand Prize.
British high jeweler GRAFF has announced the appointment of Jung Kook, a member of the globally renowned pop group BTS, as its new Global Brand Ambassador.
U.S.-based technology company Snap Inc. unveiled its new augmented reality (AR) glasses, SPECS, at Augmented World Expo 2026 (AWE 2026) in Paris on June 16.
French beauty giant L’Oréal announced a strategic collaboration with OpenAI, the company behind ChatGPT, on June 17 during VivaTech 2026 in Paris.
Italian luxury house Prada and commercial space company Axiom Space have unveiled the Liquid Cooling and Ventilation Garment (LCVG), the latest milestone in their collaboration on next-generation spacesuit technology for NASA’s Artemis program.
On May 29, AI-powered shopping app Phia announced that it has secured $35.5 million in Series A funding.
U.S. tech giant Google has unveiled a new shopping feature that could fundamentally transform the structure of online commerce: “Universal Cart.”
On May 13, the Council of Fashion Designers of America (CFDA) announced the launch of “Innovation Hub,” a new initiative developed in partnership with OpenAI to support AI adoption across the fashion industry.
France has passed a new law aimed at regulating ultra-fast fashion, marking a significant step in the country’s efforts to reduce the environmental impact of the fashion industry. The legislation primarily targets online platforms built on high-volume, low-cost business models, including Shein, Temu, and AliExpress.
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