Rakuten Fashion Week Tokyo 2024 Spring/Summer will be held for six days from Monday, August 28 to Saturday, September 2. According to the details announced by the Japan Fashion Week Organization (JFWO), 50 brands will participate in this season and each brand will present its new collection either in physical or digital format.
The pandemic began to settle down in the previous season, and more brands restarted to hold fashion shows in real life. In light of this tendency, JFWO has announced that it will adopt the major theme of “OPEN, FASHION WEEK” throughout the year 2024. Based on the new format of “fusing of digital and physical” and “strengthening of power to transmit globally,” JFWO will aim to present an event with an even further sense of openness, along with continuing to develop a variety of contents, further strengthening national and international transmission of information on the event.
Along with this commitment, we can also see the active participation of international brands this season.
A total of seven international brands will be showcasing their collections: Philippine brands “BENCH” and “PH MODE x TYO by MFF”, Canadian organization “Global Fashion Collective”, which supports international emerging designers to expand their business overseas, Taiwanese brands “IRENSENSE” and “Seivson”, Hong Kong brand ( Wilsonkaki), and Indonesian brand (X)S.M.L).
In addition, the following 10 Japanese brands will participate for the first time and hold physical shows.
- A BATHING APE
- EJSHEYANG
- IRENSENSE
- KAMIYA
- KANAKO SAKAI
- NaNo Art
- SEVEN BY SEVEN
- TWEO
- WILDFRÄULEIN
- Wilsonkaki
Among them, KANAKO SAKAI is the award-winner designer of the “JFW NEXT BRAND AWARD 2024,” established by JFWO to nurture and support the talents of designers who can spread their wings globally. The brand will hold a runway show at Shibuya Hikarie Hall A on the first day of Fashion Week. Fluss was also selected for the Jury’s Special Prize in the same award, and the brand will exhibit its collection at CUBE on the 8th floor of Shibuya Hikarie from August 28 to August 30.
At the same time, Rakuten Fashion Week Tokyo’s new initiative to “strengthen digital programs” is also attracting attention.
One such initiative is the “RUNWAY WATCHERS,” in which influencers will tour each collection show as a group. This new project is based on this season’s theme, “OPEN, FASHION WEEK,” and will feature styling that evokes a sense of “liberation” and “exuberance.” Influencers will share their own perspectives of the Fashion Week experience on social media, which will help to increase awareness and interest in the brand among a wider audience.
In addition, an AI-based media art exhibition will be held from August 14 to 18, where this season’s key visuals will be expressed in full 3DCG. The venue is WALL&WALL, and admission is free. Doors open from 11:00 a.m. to 6:00 p.m.
As an open-to-public event, a pre-opening party will also be held on August 25 (Friday) at the WALL&WALL venue from 6 pm to 9 pm. Admission is 2,000 Japanese yen (including two drink tickets). The next generation of DJs who are exploding their individuality in the club scene will appear and will liven up the party.
The dates and brand lineup for Rakuten Fashion Week Tokyo 2024 Spring/Summer is as follows.
【Rakuten Fashion Week Tokyo Spring/Summer 2024 Official Schedule】
※ is a digital format
Monday, August 28, 2023
11.00 am – 08sircus ※
12.00 pm – RAINMAKER※
01.00 pm – KANAKO SAKAI
02.00 pm – IRENISA ※
03.00 pm – NaNo Art
04.30 pm – HARUNOBUMURATA
06.00 pm – WILDFRÄULEIN
07.00 pm – KAMIYA
08.30 pm – FETICO
Tuesday, August 29, 2023
10.30 am – MAISON ALTERNATIVE ※
11.30 am – Wilsonkaki
01.00 pm – pays des fées
02.00 pm – WIZZARD※
03.00 pm – EJ SHEYANG
04.00 pm – HIROKO KOSHINO※
05.00 pm – meagratia※
06.00 pm – el conductorH
07.00 pm – Queen&Jack
08.00 pm – SHINYAKOZUKA
09.00 pm –HOLO MARKET※
Wednesday, August 30, 2023
11.30 am – TWEO
01.00 pm – SEVESKIG / (un)decided
02.30 pm – Global Fashion Collective 1
03.30 pm – MITSURU OKAZAKI
05.00 pm – Global Fashion Collective 2
06.00 pm – HEōS
07.00 pm – BENCH
08.00 pm – MURRAL
09.00 pm – LIBERE※
Thursday, August 31, 2023
11.30 am – (X)S.M.L
01.00 pm – HIDESIGN
04.00 pm – Seivson
05.00 pm – SHOOP
07.00 pm – A BATHING APE
08.00 pm – STOF※
09.00 pm – HYKE※
Friday, September 1, 2023
11.30 am – PH MODE x TYO by MFF (Manila Fashion Festival)
01.00 pm – tactor※
03.00 pm – IRENSENSE
05.00 pm – support surface
06.00 pm – meanswhile
07.00 pm – CINOH
08.00 pm – SEVEN BY SEVEN
09.00 pm – mintdesigns※
Saturday, September 2, 2023
11.30 am – ablankpage. / AS YEARS GOES BYS. ABLANKPAGE X EDWIN X NISHIKAWA KEORI
02.00 pm – YOHEI OHNO
06.00 pm – 1PIU1UGUALE3 GOLF
07.00 pm – VIVIANO
08.00 pm – ROKUBUEN※
09.00 pm – DRESSEDUNDRESSED※
For more information on Rakuten Fashion Week Tokyo Spring/Summer 2012, please visit the official website of Rakuten Fashion Week Tokyo.
