On November 22, global sports brand PUMA celebrated the grand opening of its second North American flagship store at BLVD Las Vegas. The new store, spanning an impressive 25,000 square feet across three floors, is a groundbreaking retail space that seamlessly integrates sports, fashion, and cutting-edge technology to deliver a next-generation shopping experience.
PUMA CEO Arne Freundt stated, “I believe that our new Las Vegas Flagship is essential for conveying the true character of our PUMA Brand and for creating an immersive, interactive shopping experience as it will redefine in-person shopping by seamlessly merging sports performance, latest fashion trends, and technology.” By establishing such an innovative store in Las Vegas—a global hub of tourism and entertainment—the brand aims to further strengthen its position in the North American market.
Bob Philion, President of PUMA North America, added, “Las Vegas is a booming sports city that attracts millions of visitors each year and is a global destination for entertainment and fashion. Having a flagship presence in Las Vegas will help us to connect with our customers from all over the world in unique and meaningful ways.” He also highlighted how the city’s growing enthusiasm for sports, including F1 racing, has created an ideal opportunity for the store’s opening.
Immersive Experiences at the Las Vegas Flagship
The Las Vegas flagship stands out not only for its scale but also for its innovative and immersive design, offering visitors a unique experience. For instance, motorsports fans can fulfill their dreams with a professional-grade F1 racing simulator, where they can virtually race down the Las Vegas Strip. The store also features an interactive arcade zone with games themed around running, golf, and soccer, enabling all visitors to explore the multifaceted world of the PUMA brand through hands-on activities.
For modern consumers who value personalization, the “PUMA x YOU” customization studio offers the opportunity to customize apparel and footwear using embroidery, LED printing, and other creative methods. The store also boasts a “VEGAS SHOP,” showcasing exclusive Las Vegas-themed apparel and footwear designed to captivate tourists and deliver a unique shopping experience unavailable elsewhere.
Additionally, the “PUMA SELECT” area offers exclusive collaboration items, appealing to trendsetters with its cutting-edge product lineup that differentiates the store from others. These features are seamlessly integrated with the “PUMAPP,” which expands the in-store experience by allowing visitors to share arcade achievements or create personalized shopping profiles, bridging the gap between online and offline experiences.
The innovative flagship store was designed and constructed by Schimenti Construction, Colkitt Architecture’s Nathan Colkitt, and PUMA’s in-house team. The development project, led by Gindi Capital’s CEO Eli Gindi and CFO Jack Braha, offers shoppers and sports enthusiasts access to high-end retail stores, rooftop and outdoor entertainment, as well as convenient access to rideshare drop-off and pick-up locations.
PUMA’s vision for next-generation retail experiences starts with this Las Vegas flagship store, paving the way for the brand to further redefine the future of the retail landscape.
