On June 27, historic French luxury trunk maker Moynat, founded in 1849, opened a new boutique named “34 M” at 34 Avenue Montaigne in Paris’s 8th arrondissement. Known for its timeless elegance and cultural significance, this prestigious address marks a new chapter in the Maison’s storied journey.
To commemorate the opening, Moynat has unveiled an exclusive capsule collection based on its iconic M Collection tote bags. Featuring a brown canvas body and bold outlines inspired by archival trunks, the design pays homage to the Maison’s rich heritage while infusing it with a modern sensibility.
The boutique also showcases a special window installation by British artist Michael Samuels. His sculptural reinterpretation of Moynat’s iconic trunks offers a poetic dialogue between travel and time, adding an artistic dimension to the space.
Additionally, the boutique highlights Moynat’s signature personalization service. Skilled in-house painters offer custom monogramming and hand-painted detailing, allowing guests to experience the Maison’s renowned savoir-faire firsthand.
“34 M Boutique” is set to become a symbolic space where Moynat’s aesthetic philosophy and artisanal excellence converge, redefining the brand’s value for a new era.
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