Global recording artist Drake’s luxury fragrance brand, Better World Fragrance House, has unveiled its first-ever eau de parfum, Summer Mink. The new fragrance launched on April 25 via the brand’s official online store, with an exclusive pre-sale on Ulta.com beginning May 11, followed by a nationwide rollout at Ulta Beauty stores across the U.S. starting May 12.
Priced at $148 for a 3.4 oz (approximately 100mL) Eau de Parfum Spray, Summer Mink will also be available in multiple size options in the future. Building on its anticipated success in the U.S. market, Better World Fragrance House is planning to expand Summer Mink internationally, with launches in Canada, the United Kingdom, France, and other select markets slated for later in 2025.
Drawing inspiration from the bold concept of wearing mink in summer, Summer Mink challenges traditional notions of seasonality and gender, capturing a sense of refined elegance that transcends boundaries. Reflecting Better World Fragrance House’s mission of delivering “Accessible Luxury,” the fragrance aims to enrich everyday experiences through the art of scent.
The fragrance opens with vibrant top notes of Italian citrus, clary sage, and petitgrain, leading into a warm heart of jasmine sambac, rose oil, and spices. It then settles into a deep and sensual base featuring vetiver, Ambrofix, and musk, resulting in a rich, amber-woody finish that leaves a lasting impression.
The scent was crafted by Michael Carby, Senior Perfumer at the global fragrance powerhouse Givaudan, who has long collaborated with Drake. “By fusing cold spices and sparkling citruses with warm, creamy base notes, we sought to express a yin-yang balance through scent,” Carby explained.
The bottle design is also a visual interpretation of the Summer Mink concept. A sleek midnight blue sphere — the brand’s signature color — is balanced atop a sharply defined rectangular base, symbolizing the harmony of opposing elements. The sculptural bottle stands out not only as a fragrance vessel but also as a striking decorative piece.

The launch at Ulta Beauty marks a historic milestone, as Summer Mink becomes the first men’s fragrance brand founded by a celebrity to be carried by the retailer. Lori Singer, President of Parlux Ltd., commented, “With its striking bottle and meticulously crafted scent, Summer Mink delivers a standout fragrance experience. Its exclusive nationwide debut at Ulta Beauty, across more than 1,400 doors, represents a major milestone for Better World Fragrance House—bringing Drake’s vision to life for an even broader audience through a premier retail destination. We’re thrilled for consumers to experience it.”
Parlux Ltd., the partner company supporting Better World Fragrance House, is a leading global beauty firm renowned for managing a prestigious portfolio of brands, including Billie Eilish Fragrances, Paris Hilton Fragrances, Kenneth Cole, Vince Camuto, and Steve Madden. The company operates in over 80 countries and territories worldwide, excelling in brand marketing, manufacturing, and sales across the fragrance and beauty sectors.


Copyright © 2025 Oui Speak Fashion. All rights reserved.