JW Anderson Embarks on a New Chapter with Craft at Its Core — Runway Shows Put on Indefinite Pause

On July 3, JW Anderson, led by designer Jonathan Anderson, is undergoing the most significant structural transformation since its founding. According to the WWD, the brand will shift away from the traditional fashion calendar and evolve into a lifestyle brand centered on craft and everyday aesthetics. As part of this rebranding, JW Anderson will indefinitely suspend its seasonal runway shows.

This strategic overhaul began in earnest shortly after Anderson’s appointment in June 2025 as the first designer to oversee menswear, womenswear, and haute couture at Dior. While managing the immense responsibility at Dior, he has simultaneously committed to redefining his namesake label, a decision made during one of the busiest periods of his career.

The brand’s official relaunch will be unveiled on July 7, 2025, during Paris Couture Week, with a presentation at Galerie Joseph in the Marais district. Following this, JW Anderson’s stores in London and Milan will temporarily close in August and reopen in September under the new concept, Cabinet of Curiosities. The brand also plans to expand retail locations, starting with Pimlico Road in Belgravia, London, followed by openings in New York and Paris. The official website will also undergo a complete redesign, offering a more streamlined and intuitive digital experience.

At the heart of the rebranded JW Anderson is a lineup of seasonless, timeless products. The brand’s offerings will now include cashmere knits, jewelry, sunglasses, furniture, art, craft pieces, and home accessories — carefully curated items that blend functionality with a refined aesthetic. Each product is developed in collaboration with artisans and manufacturers from the UK and Europe, many of whom Anderson has worked with for years.

Among the featured items are Windsor chairs crafted by Hope Springs in East Sussex, replica Mackintosh stools made in Scotland, vintage copper watering cans from France, and jars of honey wrapped in fabric woven using 18th-century techniques. The brand will also showcase handcrafted gold chains by Lucie Gledhill, dark-roasted tea by London’s Postcard Teas, and tea towels by Ferguson’s Irish Linen — all designed to enhance the rituals of daily life.

Fashion, however, will remain part of the brand’s identity, though with a significantly slower rhythm. Signature items such as the Loafer Bag, tuxedo suits, Japanese-made denim, and tartans from Lochcarron of Scotland will continue to be offered. New colorways and variations will only be introduced “when necessary.”

“If we make a sweater, then we will issue a different color only when we need to,” Anderson told WWD. “Things don’t have to be a success overnight. It’s about enjoying a design and sticking with it. It’s a slower process, and finding fetish within things. And it’s very much how I see my home, and my world.”

Additionally, Anderson has partnered with heritage ceramics house Wedgwood to revive a series of teacups and saucers designed by the late Lucie Rie that were never previously produced. A portion of proceeds from sales will benefit the Lucie Rie and Hans Coper Foundation, as well as scholarship programs supporting emerging ceramic artists.

Reflecting Anderson’s current reality, balancing an extraordinary creative workload, JW Anderson is now entering a new phase. It is becoming a brand that favors depth over speed, and permanence over trend, embodying a philosophy of making that is intentional, enduring, and deeply personal.