Prada Group Reports €4 Billion in Revenue for the First Nine Months of 2025 as Miu Miu Leads with 41% Growth

On October 23, Prada Group announced its consolidated revenue for the nine months ended September 30, 2025. Net revenue reached €4.07 billion, representing a 9% year-on-year increase at constant exchange rates. This marks the Group’s 19th consecutive quarter of growth.

Retail Drives Growth Across Regions and Brands

Retail, which accounts for roughly 90% of total sales, rose 9% to €3.65 billion, supported by steady like-for-like growth and strong full-price sales. By region, Asia-Pacific was up 10%, the Americas 15%, and the Middle East 21%, while Europe (+6%) and Japan (+3%) also maintained solid performance.

By brand, Prada saw a modest decline of 1.6%, while Miu Miu surged 41%, supported by broad-based demand across categories and markets. This marks Miu Miu’s fourth consecutive year of robust growth.

Patrizio Bertelli, Chairman and Executive Director of Prada Group, commented: “The consistency of our results, in a complex macroeconomic environment, confirms the strength of our brands and the validity of our strategy. The Group has now achieved 19 consecutive quarters of growth. We continue to focus on creativity, product excellence, and craftsmanship as the foundations for enduring relevance and sustainable development.”

Andrea Guerra, the Group’s Chief Executive Officer, added: “Our performance testifies to the integrity of our brands and the diligent, robust execution of our teams. Despite the still challenging environment, we remain confident in our trajectory, focusing on products and experiences that spark emotional engagement while further improving our speed and flexibility.”

Miu Miu’s Cultural and Creative Momentum

Miu Miu’s remarkable growth reflects a strategy that bridges fashion and culture. Its Spring/Summer 2026 collection explored the theme of “the significance of work in women’s lives,” presenting an intelligent and provocative approach. In the beauty segment, Miu Miu launched “Miutine,” its first fragrance in collaboration with L’Oréal, expanding the brand’s creative universe.

The house also engaged actively in cultural initiatives such as “30 Blizzards” at Art Basel Paris 2025 and “Women’s Tales,” reinforcing its artistic identity and social voice.