Ba&sh is a French fashion brand founded by best friends Barbara Boccara and Sharon Krief in 2003 in Paris. The name combines the first syllables of the founders’ names, reflecting the personal, friendship-driven spirit of the brand.
Ba&sh designs capture a bohemian-chic Parisian aesthetic — flowing dresses, leather jackets, and effortless separates that mix vintage inspiration with contemporary femininity. The brand is particularly known for its printed dresses and wrap styles.
Ba&sh has grown rapidly, with over 300 points of sale worldwide, and has cultivated a loyal following among women who appreciate accessible French style.