Diesel is an Italian retail clothing company founded by Renzo Rosso in 1978 in Molvena, Italy. Originally known for its denim, Diesel has evolved into a full lifestyle brand encompassing fashion, accessories, fragrances, and home furnishings.
The brand is celebrated for its irreverent advertising campaigns and rebellious spirit. Under creative director Glenn Martens, appointed in 2020, Diesel has experienced a remarkable renaissance with a fresh, experimental approach while honoring its denim heritage.
Diesel’s commitment to sustainability includes its ‘For Responsible Living’ initiative, focusing on eco-friendly materials and circular fashion practices.
