Erdem is a British fashion brand founded by Canadian-Turkish designer Erdem Moralioglu in 2005 in London. The brand has become one of the most celebrated names in London fashion, renowned for its romantic floral prints and meticulous craftsmanship.
Erdem’s collections draw inspiration from art, history, and literature, creating narrative-driven fashion that tells stories through fabric, print, and silhouette. His signature floral prints are developed in-house and have become instantly recognizable.
The brand counts the Duchess of Cambridge and numerous celebrities among its devoted clients, and Erdem has received multiple British Fashion Award nominations.
