The Paisley House
Gimmo Etro founded his textile company in Milan in 1968, establishing a reputation for the finest fabrics before expanding into fashion. The brand became synonymous with paisley, the intricate teardrop motif that Etro elevated from a traditional pattern into a symbol of bohemian luxury and Italian craftsmanship.
Italian Lifestyle
Etro encompasses a complete lifestyle vision, from ready-to-wear and accessories to home furnishings, fragrances, and travel accessories. The brand’s maximalist aesthetic, rich with color and pattern, offers a distinctly Italian approach to luxury that celebrates texture, craft, and visual abundance.
LVMH Chapter
LVMH acquired a majority stake in Etro in 2021, bringing the Italian house into the world’s largest luxury conglomerate. Under creative director Marco De Vincenzo, the brand is evolving its distinctive heritage for a new generation while maintaining its commitment to extraordinary Italian textiles.
