Heritage & Origins
Graff was founded by Laurence Graff OBE in London in 1960. Known as the King of Diamonds, Graff built his empire on an uncompromising dedication to sourcing and crafting the world’s most exceptional gemstones. The house has handled more diamonds of notable provenance than any other jeweler in history, including the legendary Lesedi La Rona, one of the largest gem-quality rough diamonds ever discovered.
Design Philosophy & Innovation
Graff’s design philosophy centers on allowing extraordinary stones to speak for themselves, with settings that maximize brilliance while showcasing the natural beauty of each gem. The house controls every stage of the diamond journey, from mine to masterpiece, ensuring unparalleled quality at every step. Graff’s vertically integrated approach, from rough stone selection to final polish, is unique in the world of high jewelry.
Cultural Impact & Legacy
Graff diamonds have adorned royalty, heads of state, and the world’s most discerning collectors. The house’s record-breaking auction results and museum-quality collections have established it as the ultimate destination for rare and important gemstones. With a growing presence in luxury watches, Graff continues to define the pinnacle of precious craftsmanship.
