Iceberg

Iceberg is an Italian fashion brand that pioneered the concept of luxury knitwear featuring pop culture and cartoon imagery. Founded by Silvano Gerani, the brand became famous in the 1980s and 90s for its high-quality knit pieces emblazoned with characters from Disney, Looney Tunes, and other cultural icons. Showing at Milan Fashion Week, Iceberg has evolved to blend its heritage of luxury knitwear with contemporary streetwear influences. The brand remains a distinctive voice in Italian fashion, occupying a unique space between heritage craftsmanship and pop culture commentary.