The Finest Fabrics
Loro Piana’s origins trace back six generations to the early 19th century in the Italian textile town of Quarona. The company became the world’s foremost purveyor of the finest cashmere and vicuna, sourcing the rarest and most luxurious natural fibers from around the globe and transforming them into garments of unmatched quality.
Quiet Luxury Embodied
Long before ‘quiet luxury’ became a fashion buzzword, Loro Piana epitomized the concept: supremely expensive, exquisitely crafted garments with virtually no visible branding. The brand’s clientele values material quality and understated elegance over logo visibility, making it the ultimate insider’s luxury brand.
LVMH Acquisition
LVMH acquired 80% of Loro Piana in 2013 for approximately $2.6 billion. Under LVMH ownership, the brand has expanded its retail presence and product range while maintaining its position as the pinnacle of fabric quality and understated luxury.
