Parisian Cool
Evelyne Chetrite founded Sandro in 1984, creating a brand that captures the effortless elegance of the Parisian wardrobe. The brand specializes in accessible luxury pieces that combine French sophistication with a contemporary edge, filling the space between fast fashion and luxury.
The Parisian Wardrobe
Sandro’s strength lies in its ability to produce well-made, on-trend pieces that constitute the building blocks of a stylish French wardrobe. From tailored blazers and printed dresses to leather jackets and knitwear, the brand offers a coherent vision of modern Parisian dressing at accessible price points.
SMCP Group
Sandro is the flagship brand of the SMCP Group, which also includes Maje (founded by Evelyne’s sister Judith Milgrom) and Claudie Pierlot. Together, these brands have defined the ‘affordable luxury’ segment and achieved significant international expansion, particularly in Asia.
