Shushu/Tong

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Key Facts

Founded2015
FounderLiushu Lei, Yutong Jiang
HeadquartersShanghai, China / London, United Kingdom
Parent CompanyIndependent
Creative DirectorLiushu Lei, Yutong Jiang

Shushu/Tong is a Shanghai-based womenswear brand founded by Liushu Lei and Yutong Jiang, presenting at London Fashion Week. The brand reimagines girlhood through a subversive lens, creating collections that juxtapose sweet, preppy silhouettes with a dark, rebellious undercurrent—featuring oversized bows, ruffled collars, and a distinctly Asian take on romantic femininity.