Sportmax

Sportmax is the contemporary fashion line from the Max Mara Fashion Group, offering a more experimental, fashion-forward aesthetic than its parent brand. Launched in 1969, Sportmax has become a key player on the Milan Fashion Week calendar, presenting collections that blend Italian craftsmanship with avant-garde design. The brand appeals to younger, fashion-conscious consumers seeking innovative cuts, bold prints, and modern silhouettes within the framework of Italian quality. Sportmax represents the more progressive, experimental side of the Max Mara universe.