Grown Brilliance, A Lab-Grown Diamond Company, Opens A New Store in LA

Grown Brilliance, which sells lab-grown diamonds, has opened a new retail store in Los Angeles.

Located at 8483 Melrose Place, LA. The new store is designed to provide customers with a unique and immersive shopping experience. The store features a curated selection of Lab-grown diamond jewelry made to the highest standards of quality and ethical sourcing.

The company has opened seven stores in North America to date, including New York, Chicago, and Dallas, and the new Los Angeles store will be its eighth.

Grown Brilliance was founded by Akshie Jhaveri, a third-generation jeweler. Akshie was inspired by her family’s many legacies to launch a jewelry collection, which later led to the company’s founding.

Akshie Jhaveri, founder of Grown Brilliance

Grown Brilliance’s mission is to create transparent, valuable jewelry without compromising style or value by using 100% conflict-free lab-grown diamonds and always providing the highest quality jewelry. The company’s diamonds are grown in a controlled laboratory environment using highly technical processes that mimic conditions on Earth.

The company also features a focus on transparency, innovation, and sustainability, simplifying the process of buying diamonds online, eliminating ambiguity, and providing a risk-free shopping experience for customers.

Moreover, the company actively backs SRLC USA, an organization that has touched the lives of over 10 million individuals in more than 100 cities globally. Their care programs have been instrumental in fostering environmental sustainability, education, women’s empowerment, and a wide range of other impactful initiatives.

“This marks a significant milestone for the company as it expands its footprint to meet the growing demand for ethical and sustainable diamond alternatives,” the company said in a statement.

According to a study conducted by Market Research Guru, the global Lab-Grown Diamond market size was valued at USD 23898.6 million in 2022 and is expected to expand at a CAGR of 8.64% during the forecast period, reaching USD 39301.2 million by 2028.

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