Italian luxury fashion house JIL SANDER has unveiled its Pre-Fall 2026 campaign, created under the creative direction of Simone Bellotti.
Summary
- JIL SANDER unveils its Pre-Fall 2026 campaign under Creative Director Simone Bellotti
- Photographed by Blommers & Schumm, the campaign presents an expanded notion of portraiture, placing garments and their wearers on equal footing
- The collection is built around signature house elements including tailoring and the white shirt, alongside materials such as Radzimir, cashmere, cotton poplin, and leather
- Florals, embroidery, and denim are introduced as seasonal expressions, offering a new interpretation of the house codes
- The Linea bag and Hood shoes return in new colorways, reaffirming their status as icons of the brand’s aesthetic language
The campaign was photographed by renowned photographer duo Blommers & Schumm. Through an expanded approach to portraiture, the imagery explores the relationship between garments and the individuals who wear them, treating both with equal significance.
According to the brand, the campaign represents “an expanded notion of portraiture, where garments are regarded with the same intensity as the characters who wear them.”
A New Expression of the House Codes
Throughout the collection, Simone Bellotti continues to explore and reinterpret the house codes that define JIL SANDER.
Materials including Radzimir, cashmere, cotton poplin, leather, and double construction are combined with the brand’s signature tailoring, coats, and white shirts. Seasonal elements such as florals, embroidery, and denim introduce new dimensions to the collection while remaining rooted in the house’s minimalist aesthetic.
The Return of the Linea Bag and Hood Shoes
Among the accessories, the Linea bag and Hood shoes—both originally introduced as part of Simone Bellotti’s debut collection for the house—return in new colorways.
The updated designs reinforce their role as key expressions of the brand’s visual language and evolving identity.
JIL SANDER Under Simone Bellotti
Since assuming the role of Creative Director in March 2025, Simone Bellotti has overseen all of JIL SANDER’s collections, including women’s and men’s ready-to-wear, shoes, handbags, and accessories.
Founded in 1968 by Jil Sander, the brand became part of OTB Group in 2021. Today, JIL SANDER operates approximately 80 boutiques worldwide and continues to expand its global presence from its base in Milan.
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