Italian luxury maison Valentino unveiled its new campaign for the Valentino Garavani Rockstud Pumps on May 11, celebrating Creative Director Alessandro Michele’s vision for one of the house’s most iconic signatures.
Summary
- Valentino unveiled a new campaign for the Valentino Garavani Rockstud Pumps
- The iconic shoe has been reinterpreted for the brand’s Pre-Fall 2026 collection
- The campaign was photographed by Johnny Dufort and directed by Shayne Laverdière
- Set in Rome, the visuals unfold among marble architecture and flowing water
- The new Rockstud shoes are now available in Valentino stores worldwide and online
At the center of the campaign is the reimagined Valentino Garavani Rockstud Pumps, redesigned for the house’s Pre-Fall 2026 collection. Long regarded as one of Valentino’s defining accessories, the silhouette enters a new chapter while maintaining the spirit of its original identity.
The campaign was photographed by Johnny Dufort and directed by Shayne Laverdière. Set against the backdrop of Rome — a city deeply intertwined with Valentino’s heritage — the visuals unfold through monumental marble landscapes and reflective waterscapes.
Capturing moments of urban wandering and quiet contemplation, the campaign evokes the spirit of “flânerie,” guided by an instinctive pursuit of timeless beauty. The imagery balances bold elegance with restrained sensuality, reflecting the maison’s evolving aesthetic language under Michele’s creative direction.
The visuals further emphasize the tension between strength and lightness, structure and fluidity — contrasting elements that have long defined the identity of the Rockstud line. Through this latest reinterpretation, Valentino continues to evolve one of its most recognizable house codes while remaining rooted in its origins.
Since Alessandro Michele took the creative helm, Valentino has increasingly embraced a more poetic and expressive visual identity. The new campaign reflects that direction, merging archival codes with a contemporary sense of romanticism and cinematic storytelling.
The new Valentino Garavani Rockstud Pumps are now available at Valentino boutiques worldwide and through the brand’s official online store.
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