Valentino Welcomes New Leader with Vanetti’s Retirement

Valentino announced on July 24 a reorganization of its C division with an eye toward repositioning the luxury brand, growing its e-commerce business, and expanding its global presence.

Valentino’s Chief Brand Officer, Alessio Vannetti, is stepping down after more than three years in the position.

Vanetti became part of the Valentino team in March 2020. Since then, he has played a key role in leading the entertainment industry, press office, events, graphic department, production, archive, media plan, social media, and digital marketing.

Vanetti’s responsibilities will be integrated into a new role as Chief E-Commerce and Omni-Channel Officer, which will be assumed by Andrea Cappi, former Chief Digital Officer of Max Mara, on September 11. The role will include strengthening the brand’s digital presence and overseeing the growth of e-stores, online markets, and third-party concessions.

Under the new organizational structure, Laurent Bergamo has been named Chief Commercial Officer, responsible for coordinating the brand’s commercial strategy in all Valentino regions. He will also extend his responsibilities to the Eastern market.

Bergamo worked for Furla before joining Valentino in 2018 after 14 years at Tod’s, where he became Valentino’s head of business in the Americas in 2020, overseeing commercial operations in Europe, the Americas, and Brazil.

The brand also promoted its current Director of Brand Strategy, Yigit Turhan, to Chief Marketing Officer, effective July 25. In this position, Turhan will lead the growth and evolution of multi-channel branding activities to further enhance the brand. He previously worked for luxury brands such as Ermenegildo Zegna and Gucci.

These three new top managers will report directly to Jacopo Venturini, CEO.

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