Italian luxury house ZEGNA has announced that it will serve as the main sponsor of the Italian Pavilion at the 61st International Art Exhibition of La Biennale di Venezia, promoted by the Directorate-General for Contemporary Creativity of the Italian Ministry of Culture.
Summary
- ZEGNA has been named the main sponsor of the Italian Pavilion at the 61st International Art Exhibition of La Biennale di Venezia.
- The Italian Pavilion will showcase “Con te con tutto,” a project by Chiara Camoni curated by Cecilia Canziani.
- The partnership is part of ZEGNA’s long-term cultural initiative “ZEGNART,” which supports artistic collaboration and cultural dialogue.
- The installation incorporates soil, ash, minerals from Oasi Zegna, as well as yarn sourced from the brand’s historic wool mill.
- Fondazione Zegna will also present a solo exhibition by Chiara Camoni at Oasi Zegna from May 24 to November 22, 2026.
The Italian Pavilion will present “Con te con tutto,” a new project by artist Chiara Camoni, curated by Cecilia Canziani. The installation explores ideas surrounding collective practices, non-hierarchical relationships between living beings, and evolving perspectives on materiality, time, and transformation — ultimately questioning how humanity exists within the world today.
According to ZEGNA, the partnership represents far more than a traditional sponsorship. Instead, it reflects the continuation of the brand’s long-standing cultural vision rooted in the dialogue between art, nature, craftsmanship, and territory.
At the center of this philosophy is “ZEGNART,” the brand’s cultural framework dedicated to artistic collaborations and long-term creative engagement. Rather than supporting isolated projects, ZEGNART focuses on building enduring relationships with artists and curators through ongoing dialogue and commissioned works.
Since the 1920s, founder Ermenegildo Zegna envisioned art and beauty as integral parts of everyday life. In Trivero, the company collaborated with artists, architects, and landscape designers to create an environment where industry, culture, and nature could coexist.
Over the decades, ZEGNA has worked with internationally acclaimed artists including Michelangelo Pistoletto, William Kentridge, Daniel Buren, and Dan Graham. More recently, the company also established a global partnership with Art Basel, further expanding its role within the international cultural landscape.
For this year’s Venice Biennale project, ZEGNA’s involvement extends beyond financial support. Materials sourced directly from Oasi Zegna — including soil, ash, and minerals — have been incorporated into Camoni’s sculptural works, while yarn from the brand’s historic wool mill has been integrated into the textile elements of the installation. As a result, the brand’s environmental and manufacturing heritage becomes physically embedded within the artwork itself.
Gildo Zegna, Chairman and CEO of the Ermenegildo Zegna Group, commented on the initiative: “Supporting the Italian Pavilion at the 2026 Venice Biennale means continuing a commitment that has long been part of our history. For more than 100 years, we have invested in territory, craftsmanship, and Italian culture, fostering a dialogue between business and art. Oasi Zegna remains one of the clearest expressions of this vision, born from our founder’s ideas and still generating value today.
We have been in conversation with Chiara Camoni for more than a decade. Her work embodies a deep sensitivity toward materials, landscape, and evolving traditions. Seeing her lead the Italian Pavilion together with Cecilia Canziani is an important milestone that reflects the consistency and depth of their research, and it is a source of pride for us as well.”
In addition, from May 24 through November 22, 2026, Fondazione Zegna will present a solo exhibition dedicated to Chiara Camoni at Oasi Zegna in Italy, curated by Ilaria Bonacossa. The exhibition will further expand on the research and themes introduced in Venice.
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