Gwyneth Paltrow’s Goop Opens New Store in Marin


On July 5, Goop, the wellness brand founded by actress Gwyneth Paltrow, opened a new store in Marin, California. This brings the company’s total number of physical stores to six.

The new store’s address is 2215 Larkspur Landing Cir, Unit 25A, Larkspur, in the Marin Country Mart, a shopping mall in Larkspur.

Designed by the firm ViaClover, the 1,300-square-foot retail space offers a sophisticated ambiance inspired by Goop’s aesthetics and Marin’s natural beauty.

The store features a lighting installation by Volker Haug Studio, a Melbourne-based studio specializing in decorative lighting, and the focal points of both the Viennese oak floors by Stuga Studio and the handmade checkerboard tiles by Zia Tile of Los Angeles.

The fitting rooms are decorated with chinoiserie reminiscent of Northern California nature, created exclusively in partnership with Goop and Fromental. Exclusive Fromental art designed in collaboration with Paltrow is also available in the store.

A notable feature of the new Marin store is its first active facial room, fulfilling Paltrow’s long-held dream. In this room, guests can enjoy beauty services from a Goop-certified licensed esthetician and try various popular Goop products, including the Microderm Instant Glow Exfoliator, All-in-One Super Nutrient Face Oil, and Youth-Boost Peptide Serum.

The store also features Goop’s complete line of beauty products, G. Label by Goop fashion items, functional treatment rooms, and a wide variety of the brand’s carefully selected beauty, fashion, fine jewelry, homeware, and wellness products.



The new Goop store in Marin is part of the company’s expanding retail footprint, reflecting its ongoing revenue growth.

Matthew Blythe, Senior Director of Goop, said, “Our selection of the Marin Country Mart is intentional, reflecting our desire to place our stores in locations that resonate with our ethos. The mart’s dynamic character and community spirit offer the perfect backdrop for Goop’s newest location, aligning with our dedication to quality, community, and well-being.”

The Marin store‘s opening hours are Monday through Saturday from 10:00 a.m. to 6:00 p.m., and Sunday from 11:00 a.m. to 5:00 p.m.

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