SKIMS Opens Its Largest Flagship Store on New York’s Fifth Avenue

Kim Kardashian’s shapewear brand SKIMS has opened its first flagship store on New York’s Fifth Avenue. The expansive new store spans 6,570 square feet and offers a wide range of popular products, including shapewear, underwear, and loungewear, alongside exclusive collections.

Located at 647 Fifth Avenue, the store is housed in a renovated building that previously belonged to Versace. Situated next to Cartier, the new flagship store establishes SKIMS as a prominent presence in one of New York’s most prestigious shopping districts.

A Space Reflecting the Brand’s Aesthetic

Stepping into the store, visitors are immersed in SKIMS’ signature nude tones. From walls and furniture to the smallest details, every element has been thoughtfully designed to reflect the brand’s aesthetics. As Kardashian explains, the store features high-gloss materials, monochromatic colors, and a fusion of textures, with the brand’s logo embossed on everything. This space goes beyond a mere retail display, offering an experience akin to a work of art.

In the main room, a towering sculpture of a woman commands attention, creating the impression of stepping into a living SKIMS advertisement.

The first floor features popular women’s items, including loungewear and underwear. A mezzanine level offers an open, relaxing space where visitors can take in views of the entire store while enjoying a comfortable shopping experience.

On the second floor, customers will find a wide selection of bras, shapewear, and lingerie. The third floor showcases men’s items and SKIMS’ latest winterwear collaboration with The North Face, which recently launched as a limited-edition collection.

A New Era for In-Person Shopping

Originally focused on online sales, SKIMS has held regular pop-up stores in major cities to meet the needs of customers who want to touch and try products before purchasing. However, pop-up stores often had limited product offerings. With the opening of this permanent location, customers now have the opportunity to explore a more extensive range of items at their leisure.

The flagship store’s launch, perfectly timed just before the holiday season, introduces a new destination for New Yorkers and tourists alike to immerse themselves in the brand’s world.