On December 13th, Lucien Pagès Communication, a prominent PR agency based in Paris and New York, announced that it had become part of The Independents, a leading group in the luxury and lifestyle sectors.
Founded in 2006, Lucien Pagès has been recognized for its strategic communication services that highlight the unique identities of its clients. The agency has supported emerging designers such as Jonathan Anderson, Jacquemus, and Chitose Abe of Sacai, solidifying its reputation in the industry. Additionally, it has organized events for global brands such as Ferrari, Max Mara, and Ralph Lauren, earning a reputation for reliability and efficiency. Today, Lucien Pagès represents over 100 international clients across fashion, beauty, lifestyle, and the arts.
Commenting on the partnership, Lucien Pagès, the founder of the agency, said: “I’ve known the founders of The Independents, Isabelle and Olivier Chouvet, personally for many years. We share the same values of hard work and excellence, but also a love of the Cévennes, the place where I was born and grew up. Joining The Independents after 18 years of existence represents a tremendous opportunity for us.”
Isabelle Chouvet, CEO of The Independents, added: “Their expertise will enable us not only to create positive synergies within the group, but also to develop new perspectives in an ever-changing world. This is the culmination of a friendly and professional relationship begun some time ago, and it was the right time to make it happen.”
Since its establishment in 2017, The Independents has evolved into a leader in the luxury and lifestyle industries. The group includes several notable companies such as Karla Otto and Bureau Betak and offers a wide range of services, including creative solutions, talent partnerships, and influencer marketing.
With offices in Milan, Paris, London, Munich, Barcelona, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Singapore, Tokyo, Seoul, Dubai, Riyadh, and Jeddah, the group combines global insights with a local approach to deliver tailored strategies to its clients. Since June 2023, The Independents has been backed by Banijay Group and Towerbrook Capital Partners.
The partnership with The Independents allows Lucien Pagès to maintain its unique philosophy while pursuing more ambitious and innovative projects.
Pagès emphasized: “This association will change neither the organization nor the structure that I have built with a certain philosophy. This synergy will enable us to carry out ever more ambitious and innovative projects, while remaining true to our values and our commitment to our customers and my teams.”
The acquisition marks a significant step for both parties, promising exciting opportunities for growth and innovation in the luxury communications sector.