Starting Thursday, July 3, 2025, Yohji Yamamoto New York Wooster will host a showrooming event featuring the brand’s genderless line, S’YTE.
The name “S’YTE” is a reversed reading of the French phrase “et Y’s,” meaning “with Y’s.” Rooted in the philosophy of anti-fashion, the collection carries forward Yohji Yamamoto’s signature cutting and silhouette, while embracing a more fluid, gender-neutral aesthetic.
What sets this event apart is its seamless integration of digital and physical shopping. Each product comes with a QR code that connects directly to the brand’s official online boutique, THE SHOP YOHJI YAMAMOTO, offering an omnichannel retail experience that blends in-store exploration with online convenience.
In celebration of the showrooming period, customers who purchase S’YTE items from the dedicated S’YTE page on THE SHOP YOHJI YAMAMOTO will receive a limited-edition ring watch as a gift, available while supplies last.
Located in the heart of SoHo, the Wooster Street store sets the stage for S’YTE’s thought-provoking world of “anti-fashion.” This event invites visitors to discover how Yohji Yamamoto continues to challenge and redefine fashion codes through innovation and bold vision.
Yohji Yamamoto S’YTE Showrooming
- Opening Date: Thursday, July 3, 2025
- Address: 52 Wooster Street, New York, NY 10013
- Online Store: THE SHOP YOHJI YAMAMOTO
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