On June 30, luxury fashion house Gucci announced that Lee Know of the globally acclaimed K-pop group Stray Kids has been appointed as its new global brand ambassador.
Since debuting with Stray Kids in 2018, Lee Know has demonstrated not only exceptional performance skills but also talent in songwriting and composition. He has earned recognition as a multifaceted artist, extending beyond the traditional boundaries of an idol.
Lee Know has also been recognized for his personal style, frequently wearing Gucci collections and effortlessly incorporating them into his distinctive fashion sense. In 2023, he attended Gucci’s 2025 Cruise Collection show held in London, further solidifying his close relationship with the brand.
Regarding his new role, Lee Know shared the following comment: “I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity.”
As Gucci’s global brand ambassador, Lee Know will participate in a variety of campaigns and events, delivering the brand’s message through diverse creative activities.
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