On May 27, Gucci announced a partnership with Alpine Formula One Team, becoming the first luxury fashion house to serve as title partner of a team competing in Formula One.
Tag: GUCCI
Italian luxury house Gucci has unveiled its latest campaign, “The Original Sinner,” starring global brand ambassador Jannik Sinner.
Italian luxury house Gucci unveiled its Cruise 2027 collection “GucciCore” in New York’s Times Square on May 16, 2026 (local time), marking Demna’s latest vision for the brand.
Italian luxury house Gucci has announced the appointment of Ningning, a member of K-pop group aespa, as its new global brand ambassador.
The Italian luxury house Gucci has unveiled “The Art of Silk,” a project that brings a new perspective to the brand’s rich tradition of silk craftsmanship. The initiative reinterprets archival scarves through a contemporary lens, reconnecting Gucci’s heritage with the present.
Italian luxury house Gucci has released selected pieces from the “Gucci Primavera” collection—first unveiled during Demna’s debut fashion show for the brand—through a See Now, Buy Now format.
On February 27, Gucci presented the “Gucci Primavera” collection at Milan Fashion Week — Demna’s first official runway show for the house.
Gucci has unveiled its Pre-Fall 2026 collection, titled Generation Gucci, presented as a lookbook depicting a fictional fashion show photographed by Artistic Director Demna.
Gucci, under the artistic direction of Demna, has announced that it will unveil the 2027 Cruise Collection in New York on May 16, 2026.
Gucci has unveiled its new campaign, Gucci Altitude, set against the breathtaking backdrop of snow-covered alpine landscapes.









