The British Fashion Council (BFC) has announced a four-year commitment to continue and expand the presence of LONDON show ROOMS (LsR) in Paris, reinforcing its long-term strategy to support the commercial resilience and international growth of British designer businesses.
Summary
- The British Fashion Council announced a four-year commitment to strengthen and expand LONDON show ROOMS in Paris.
- The June 2026 edition will take place during Paris Fashion Week Men’s at The Architect’s House in Paris.
- The showroom will feature designers including Clio Peppiatt, Nicholas Daley, Labrum London, and Eudon Choi.
- The initiative aims to support the commercial resilience and international growth of British designer businesses.
- The programme forms part of the BFC’s long-term strategy, “BFC 2030: Access, Creativity, Growth.”
The initiative forms part of the organisation’s broader global strategy aimed at strengthening the international visibility and business opportunities of British fashion brands. The upcoming edition of LsR will take place during Paris Fashion Week Men’s from June 25 to June 30, 2026.
The showroom will be hosted at The Architect’s House, located at 77 Rue Vieille du Temple, Paris 75003.
Supporting the International Growth of British Designers
Designers participating in this season’s showroom include Clio Peppiatt, Clothsurgeon, Derrick, E.L.V. Denim, Eudon Choi, Johanna Parv, Labrum London, Nicholas Daley, Octi, Palmer//Harding, and Tondolo.
LsR brings together BFC Foundation designers, BFC Designer Members, and designers associated with Fashion East, creating a dedicated platform for showcasing British menswear to international buyers and media during a key moment in the global fashion calendar.
Held alongside Paris Fashion Week Men’s, the initiative provides participating brands with direct access to leading retailers, press, and industry professionals from around the world, supporting both commercial development and global visibility.
Part of the “BFC 2030” Vision
The programme sits under “BFC International,” a core pillar of the organisation’s long-term strategy, “BFC 2030: Access, Creativity, Growth.”
According to the BFC, the latest announcement marks the beginning of a broader evolution for LONDON show ROOMS, with future plans expected to include new presentation formats, international partnerships, and market activations designed to connect British designers with wider global audiences and opportunities.
Laura Weir, Chief Executive of the British Fashion Council, stated: “The objective of BFC International is to deepen our engagement in key international markets by creating opportunities for British designer businesses to grow sustainably and build commercial resilience. Paris plays a vital role in this vision, acting as a critical gateway for international expansion and enabling our designers to connect with new audiences, retail partnerships and opportunities worldwide.”
2026–2027 LONDON show ROOMS Schedule
The BFC also confirmed the following LONDON show ROOMS dates for 2026 and 2027:
- June 25–30, 2026
- October 1–6, 2026
- January 21–26, 2027
- March 4–9, 2027
- June 24–29, 2027
- September 30–October 5, 2027
The pop-up showroom is supported by the BFC Foundation and is exclusively open to buyers, press, and fashion industry professionals.
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