Agent Provocateur is a British luxury lingerie brand founded by Joseph Corré and Serena Rees in 1994 in London’s Soho. The brand revolutionized the lingerie industry with its provocative, playful approach to intimate apparel.
Agent Provocateur’s boutiques are designed as theatrical experiences, with signature pink-lit interiors and attentive service. The brand’s campaigns have been equally bold, featuring top models and directors in cinematic productions.
Known for its daring designs featuring satin, lace, and silk in vibrant colors, Agent Provocateur has become synonymous with confident, empowered femininity and luxury indulgence.