Ahluwalia

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Key Facts

Founded2018
FounderPriya Ahluwalia
HeadquartersLondon, United Kingdom
Parent CompanyIndependent
Creative DirectorPriya Ahluwalia

Ahluwalia is a London-based fashion label founded by Priya Ahluwalia, celebrating her dual Nigerian-Indian heritage through innovative design and sustainable practices. The brand creates menswear and womenswear using repurposed vintage materials and deadstock fabrics, combining these with bold prints and rich cultural references. Ahluwalia won the LVMH Prize and has been recognized by the Queen’s Commonwealth Trust. The brand represents a vital new voice in London fashion, proving that sustainability, cultural storytelling, and cutting-edge design can coexist beautifully.