Ashish

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Key Facts

Founded2001
FounderAshish Gupta
HeadquartersLondon, United Kingdom
Parent CompanyIndependent
Creative DirectorAshish Gupta

Ashish is a London-based label founded by Indian-born designer Ashish Gupta, renowned for its joyful, sequin-encrusted designs that transform everyday garments into glittering works of art. The brand’s signature hand-sequined denim, T-shirts, and dresses are handcrafted in India, supporting traditional artisan communities. A fixture on the London Fashion Week schedule, Ashish’s collections celebrate inclusivity, self-expression, and the transformative power of sparkle. The brand has collaborated with major retailers and maintains a cult following among fashion’s more exuberant personalities.