Avavav

Please select a featured image for your post

Key Facts

Founded2017
FounderBeate Karlsson
HeadquartersStockholm, Sweden / Florence, Italy
Parent CompanyIndependent
Creative DirectorBeate Karlsson

Avavav is a Florence-based fashion brand presenting at Milan Fashion Week, known for its irreverent, meme-worthy runway presentations that challenge fashion industry conventions. Under creative director Beate Karlsson, the brand creates sharp, conceptual collections that critique consumer culture while delivering commercially viable, trend-forward pieces with a sardonic edge.