Casablanca is a Franco-Moroccan luxury fashion brand founded by Charaf Tajer, celebrating a lifestyle of optimistic glamour, sport, and multicultural heritage. The brand’s vibrant prints, silk shirts, and tennis-inspired designs have made it one of Paris Fashion Week’s most exciting additions. Drawing from Tajer’s French-Moroccan background, Casablanca creates a world of sun-soaked elegance that spans ready-to-wear, accessories, and swimwear. The brand has rapidly grown from a niche label to a global luxury name, backed by New Guards Group.
Casablanca
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