Patou

Patou is a revived Parisian fashion house with origins dating to 1914, now reimagined under creative director Guillaume Henry as a joyful, accessible luxury brand. The brand offers colorful, feminine designs — bucket hats, knit tops, flared skirts — at more accessible price points than its luxury peers, embracing a spirit of optimism and inclusivity. Part of LVMH, Patou shows at Paris Fashion Week with collections that capture a youthful, carefree Parisian energy. The brand represents LVMH’s bet on a new model of approachable French luxury.