American Leather Craft
Coach was founded in 1941 by six artisans working in a Manhattan loft, who handcrafted leather goods inspired by the supple quality of a baseball glove. The brand built its reputation on durable, well-crafted leather bags that offered quality craftsmanship at accessible price points, becoming a cornerstone of the American accessible luxury market.
Creative Reinvention
Under Stuart Vevers, who joined as creative director in 2013, Coach has undergone a significant creative evolution, moving beyond its traditional leather goods heritage into full ready-to-wear collections. The brand’s embrace of Gen Z consumers, vintage culture, and sustainability through the Coach (Re)Loved program has revitalized its cultural relevance.
Tapestry Portfolio
Coach is the flagship brand of Tapestry, Inc., which also owns Kate Spade and Stuart Weitzman. The brand’s strong performance has been a key driver of Tapestry’s growth, with particular success in Asia and among younger consumers.
