Downtown New York Spirit
Marc Jacobs launched his eponymous label in 1986, quickly establishing himself as one of New York’s defining designers through collections that captured the city’s creative energy and downtown attitude. His infamous 1992 “grunge” collection for Perry Ellis — which ultimately led to his dismissal from the company — later became regarded as one of fashion’s most influential runway moments, cementing his reputation for translating cultural movements into fashion.
Cultural Connector
Jacobs is widely recognized for his ability to absorb and reinterpret influences spanning art, music, nightlife, and street culture. His tenure as Creative Director of Louis Vuitton from 1997 to 2013 proved transformative for the French luxury house, introducing ready-to-wear collections and high-profile artist collaborations that helped reshape the relationship between luxury fashion and contemporary culture.
The Tote Bag Phenomenon
The Marc Jacobs Tote Bag became one of the brand’s most commercially successful accessories, achieving widespread popularity among younger consumers globally. Positioned between luxury and contemporary fashion, the brand developed a strong identity rooted in accessibility, cultural relevance, and New York cool.
New Ownership Era
In May 2026, LVMH Moët Hennessy Louis Vuitton announced that it had agreed to sell Marc Jacobs to WHP Global, marking a significant shift in the brand’s corporate ownership after nearly three decades under LVMH. Financial terms were not disclosed, though multiple media reports valued the brand at approximately $1 billion.
Under the new structure, Marc Jacobs remains as Creative Director, while G-III Apparel Group joined the ownership group and acquired operational control of parts of the brand’s global direct-to-consumer and wholesale businesses. The acquisition also expands WHP Global’s growing portfolio, which includes brands such as Vera Wang and rag & bone.
