ERL

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Key Facts

Founded2018
FounderEli Russell Linnetz
HeadquartersLos Angeles, United States
Parent CompanyLVMH (minority investor)
Creative DirectorEli Russell Linnetz

ERL is an Italian-American brand founded by Eli Russell Linnetz, presenting at both Milan and Paris Fashion Weeks. Known for its California-surf-meets-Italian-craft aesthetic, the brand channels the laid-back energy of Venice Beach into luxurious, oversized silhouettes, sun-bleached colors, and a youthful optimism that has earned it partnerships with major fashion houses.