Eytys

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Key Facts

Founded2013
FounderMax Schiller, Jonathan Hirschfeld
HeadquartersStockholm, Sweden
Parent CompanyIndependent
Creative DirectorMax Schiller, Jonathan Hirschfeld

Eytys is a Swedish fashion brand founded by Max Schiller and Jonathan Hirschfeld, initially gaining recognition through its chunky-soled sneakers before expanding into ready-to-wear shown at Fashion Week. The brand offers a genderless, minimalist-with-an-edge aesthetic rooted in Scandinavian design principles and a countercultural spirit.