Fleur du Mal

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Key Facts

Founded2012
FounderJennifer Zuccarini
HeadquartersNew York, United States
Parent CompanyIndependent
Creative DirectorJennifer Zuccarini

Fleur du Mal is a New York-based luxury lingerie and ready-to-wear brand founded by Jennifer Zuccarini. Named after Baudelaire’s famous poetry collection, the brand creates sensual, beautifully crafted pieces that blur the line between lingerie and fashion. Showing at NYFW, Fleur du Mal has become known for its silk slips, lace bodysuits, and elegant evening wear that can be worn as outerwear. The brand represents the growing trend of lingerie-as-fashion and has been embraced by celebrities and fashion editors for its sophisticated sensuality.