The Art of Fusion
Carlo Crocco founded Hublot in 1980 with a revolutionary concept: combining gold with natural rubber, a pairing that the traditional Swiss watch industry initially rejected. This spirit of material fusion became the brand’s guiding philosophy, later crystallized by CEO Jean-Claude Biver’s ‘Art of Fusion’ concept.
Big Bang Impact
The Big Bang, launched in 2005 under Jean-Claude Biver’s leadership, became one of the most commercially successful watches of the 21st century. Its bold design, innovative materials including Magic Gold and sapphire crystal cases, and high-profile sports partnerships propelled Hublot into the top tier of luxury watchmaking.
Sports & Culture
Hublot has built a distinctive positioning through partnerships with FIFA, Ferrari, and numerous sports organizations. As part of the LVMH watch division, the brand continues to push boundaries in materials science while maintaining its position as a symbol of contemporary luxury.
