Chronograph Pioneer
Founded in 1860 by Edouard Heuer in the Swiss Jura, TAG Heuer has been at the forefront of chronograph and timing technology for over 160 years. The brand’s innovations include the oscillating pinion for chronograph movements and pioneering timing systems for motorsport and the Olympic Games.
Racing Heritage
TAG Heuer’s association with motorsport is legendary, from timing at the Indianapolis 500 to partnerships with Formula 1. The Monaco, worn by Steve McQueen in the 1971 film Le Mans, and the Carrera, named after the Carrera Panamericana road race, are among the most iconic chronographs ever created.
Accessible Luxury Leader
As part of LVMH’s watch division, TAG Heuer occupies a strategic position as a gateway to Swiss luxury watchmaking, offering genuine horological credentials at more accessible price points. The brand’s continued innovation and heritage of precision timing keep it relevant to a broad audience of watch enthusiasts.
