IRO is a French fashion brand founded by brothers Arik and Laurent Bitton in 2005 in Paris. The brand has become a reference for rock-inspired Parisian fashion, blending Californian ease with Parisian sophistication.
IRO’s designs feature distressed leather jackets, slouchy knits, and effortless dresses that capture the cool-girl aesthetic of both LA and Paris. The brand’s tweed jackets and leather pieces have become particular favorites among fashion editors and influencers.
With boutiques in major cities worldwide, IRO has established itself as a key player in the accessible luxury space, offering a distinctive blend of edgy and elegant.
