Ulla Johnson

Ulla Johnson

Key Facts

Founded2005
FounderUlla Johnson
HeadquartersNew York, United States
Parent CompanyUlla Johnson LLC
Creative DirectorUlla Johnson

Ulla Johnson is an American fashion brand founded by Ulla Johnson in 2000 in New York. The brand is celebrated for its globally inspired bohemian aesthetic, combining artisanal techniques from around the world with a distinctly New York sensibility.

Johnson’s designs feature hand-dyed fabrics, intricate embroidery, crochet, and macramé — techniques sourced from artisan communities in India, Peru, and beyond. Her flowing dresses, statement blouses, and structured bags have earned a devoted following.

The brand has grown from its beginnings at the Brooklyn Flea to become a fixture on the New York Fashion Week calendar, maintaining its commitment to artisanal craftsmanship and sustainable production.